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Make Consulting

Providing brand, print, and exhibition support to Make a difference

Make Consulting is a multi-disciplinary property consultancy delivering property and project solutions to its clients. Among their services, they offer Building Surveying, Quantity Surveying, and Technical and Strategic Project Management. Operating within the Education, Commercial, Blue Light and Retail sectors, they boast a high level of repeat business built on their high standards of professionalism.
Project Brief
To modernise their brand, refreshing it without losing its recognition with existing clients. Make felt this, together with their website, looked dated and wanted a less cliched tone to their voice. Following a branding refresh and website rebuild, they were keen to adopt ongoing marketing support as they needed help promoting the company more effectively on social media and at trade shows. Revisiting marketing literature and print was also required to ensure all elements were consistent across all client touch-points.

Sneak-peek at the services we provided

Brand

Following meetings with Make, we identified four primary core services that could encompass all make had to offer. Project Delivery, Building Consulting, Funding Support, Advice & Strategy. It was these four key areas that the brand refresh focused on as we developed a concept around four colours which could be marketed as one block collectively or as individual elements — each representing a service in its own right. In addition, a simple strapline was added 'together we make it happen'. This message reinforced how the company's expertise could be called on to make the project more successful, encouraging potential clients to consider using them.

Online

Simplifying the website and making it more mobile-friendly was at the forefront of the redesign. Services were condensed under the four new headings identified, making the site easier to navigate. Content creation was approached from a more customer-focused mindset, taking out jargon that can very often be confusing. Fresh, relevant imagery was injected and newly created case studies provided confidence in their service offering.

Design & Print

Integration across all print, social and exhibition media.

Design & Production

Ongoing design and production of literature, documentation, exhibition, trade show and social media for use across all applications.

Social Media Management

Strategy & management for ongoing social campaigns, actively promoting the company.

Goals

Brand refresh aiming to preserve the recognition of the previous brand.

New mobile-friendly website.

Increase clients, highlight successes and enhance online image.

Improve social media messaging/quality, increase followers and become more socially consistent.

Improve quality/professionalism of literature, documentation and trade show promotions.

Results

Roll out of brand refresh incorporating simple, clear messaging. An identifiable strapline hints that working with and utilising Make Consulting expertise can ‘Make’ things happen in the complex world of project management.

Mobile-friendly website delivered incorporating new branding, simplified menu structure, refreshed content and improved case studies.

All internal and external literature and documentation redesigned and produced to incorporate new brand style and messaging.

Successful trade shows throughout 2020, 2021 & 2022 utilising a selection of tailored exhibition media.

Client Satisfaction

"Working with Creativefive has made a significant difference at Make. The company is now more focused on the modern world of property consultancy and simplifying our approach has made our clients better understand what we do. Creativefive’s in-house production has, at times, proved invaluable, especially when timescales are tight and promotional items are needed quickly. Particularly for trade shows! They are now an integral part of what we do."

Craig Gould
Managing Director - Make Consulting

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