Supporting Aztec’s strong vision for growth with effective marketing support
Sneak-peek at the services we provided
Branding
When Aztec Oils MD Mark Lord started the company over 25 years ago, he was fascinated by Aztec history and culture. Reading books (because there was no internet then!) Mark came across a tribal drawing he liked and drew a rough replica. This became the initial Aztec look/brand and the root of the company’s beginnings. As Aztec grew, Mark recognised that the brand was too simplistic and needed to be rethought. However, the Aztec man was close to his heart, so embodiment was very much in the new brief.
Our approach was to create a brand that represented strength, movement and progression not only in the company's ambitions but also in the products it made. Following discussions around various designs, a series of mood boards were produced showing the concept of a free-flowing cog in tonal yellows. This hinted at oil lubricating moving parts, an essential function of the company's products. A tweak to the original Aztec Man was also incorporated into the design, which at first look, construes as an engine block, again implying product capabilities. Over the years, the brand has been subtly adapted as the company has grown but remains true to its original values.
Online
A new website was created incorporating the new brand. All content was reviewed and rewritten, focussing on functionality and technical information. Hours and hours were taken to complete technical data sheets, which needed to be easily accessible from the site. A colour pallet of yellows and blacks formed the backdrop, which really made the site pop to potential visitors while at the same time surreptitiously implying lubrication.
Interior Design, Print, Signage & Livery
All interior and exterior signage was refreshed with the new brand identity., Stationary and sales literature was assessed and redesigned and all vehicles received new livery.
Social & PR Support
Ongoing social media support was given as we assisted in writing and sourcing imagery for agreed campaigns. In addition, PR articles were written to help promote the company and its employees.
Sub Branding
Acquisitions have seen us design and integrate sub-brands for companies in the UK, Lithuania and the Netherlands, supporting Aztec’s growth worldwide.
Product Branding
In 2020 we were commissioned to work with Aztec to create a series of lubrication product brands for their key sectors. Conceptional designs were drawn and a series of branding boards were created to show various concepts and how these could be utilised across all industries. We focused on messages of strength and technology, combining the two in a striking format that would be instantly recognisable on forecourts and retail environments.
Goals
Create a brand that is recognised and respected throughout the lubrication industry.
Fully functional, mobile-friendly website focused primarily on providing technical information to existing and potential buyers and distributors.
Branded signage, POS and packaging as and when needed.
Professional sales literature, brochures and stationary.
Help to implement and manage social media campaigns.
Professional exhibition graphics for use at various trade shows and exhibitions throughout the year.
Results
A distinctive brand and colour pallet positions Aztec Oils as a major player in the high-performance lubrication, manufacture and distribution sector.
A newly created mobile-friendly website now delivers key information to both existing and potential distributors increasing Aztec’s market share significantly.
Individually branded products, packaging and POS are used in over 17 countries, continually expanding Aztec’s global marketing reach.
Professional literature and documentation instil confidence and inform with clarity into Aztec’s target audiences.
Regular social media campaigns and news releases promote and inform both existing and potential clients.
Branded exhibition graphics create engaging spaces where potential clients can interact with Aztec personnel to discuss mutual business opportunities. Successful shows across the UK and Europe have helped increase Aztec’s distribution network by over %1100 in the last five years.
"As we approached our 150th year in business, we decided it was time to refresh our brand and digital presence to make us more appealing in what is now a very competitive world of accounting.
Having commissioned Creativefive to review and implement this, we were delighted with the results. What was a dated-looking identity is now a vibrant brand and we have had many comments on the improvements.
What impressed was that Creativefive was able to handle everything in-house, including research, design, website rebuild, signage and print. I really think this helped the process, as it kept everything consistent and integrated. The new website looks clean and modern with great functionality and the team at Creativefive is always very quick to action any ongoing changes we require.
All in all, great service."
Managing Director - Aztec Oils
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