Working with NAL to create strong business foundations through branding

Brand

Our initial research confirmed that NAL’s branding was very dated and did not really reflect on what the company actually did, with many potential customers seeing no connection at all. Most also thought that NAL only supplied to the trade, so would be hesitant to engage with them.

Based on these observations, we created a series of conceptual designs and presented them to NAL, showing how these could work across all customer touch-points. Our favoured choice was designed around a clever play on a plant shovel incorporated into the NAL ‘A’. This instantly identified NAL with a link to the plant/landscaping industry, and the client loved it.

Online

A new website was created incorporating the new brand. All content was reviewed and rewritten, focussing more on the commercial experience. In the past, Westville had worked on commercial projects but had no objective evidence of this, so we revisited these and wrote a series of commercial case studies. New imagery was needed to back up these case studies resulting in us visiting former sites to take professional photo shots. Over a period of months, a bank of case studies was created and embodied within the site to add more confidence in what Westville had to offer.

Video Production

Creation of a series of promotional videos for use on the website to promote the benefits of being employed by Westville

Interior Design, Print, Signage & Livery

All interior and exterior signage was refreshed with the new brand identity., Stationary and sales literature was assessed and redesigned and all vehicles received new livery. Internal office and factory spaces were designed to be more thought-provoking, with messaging boards and large format case study examples.

Social & PR Support

Ongoing social media support was given as we assisted in writing and sourcing imagery for agreed campaigns. In addition, PR articles were written to help promote the company and its employees.

Bid/Tendering Support

Support was provided when tendering opportunities presented themselves in the form of designing tender submissions. This focussed on delivering detailed information in the most graphical, standout way to make an impressive initial impact.

Building an Ethical Presence

From the start, Westville was keen to promote the company's ethos for an environmentally friendly, sustainable future. After extensive research, Creativefive created a programme that was true to the company's mission, and ‘Planet Protect’ was born. Designs were rolled out and the concept was integrated into all client touch-points.