Westville, an environmentally friendly rebrand with a passion for the planet
Sneak-peek at the services we provided
Brand
Following meetings and a complete review of the company's marketing strategy, a full rebrand was considered the best option. Westville had been stuck in a residentially focused marketplace for some time, which was reflected in their animated cartoonist-type logo and perception. Whilst this had served them well in the past, it was proving increasingly difficult to be taken seriously within the commercial sector.
Conceptional designs were drawn and a series of branding boards were created to show various concepts and how these could integrate across all touch-points. Emphasis was placed on replacing the cartoon element with a clever play on the letters W and V, utilising Westville's primary colours of red and blue. Interweaving these letters implied thermal insulation characteristics at the same time as emphasising the two syllables of WestVille. This was the favoured option and was subsequently integrated over the coming weeks.
Online
A new website was created incorporating the new brand. All content was reviewed and rewritten, focussing more on the commercial experience. In the past, Westville had worked on commercial projects but had no objective evidence of this, so we revisited these and wrote a series of commercial case studies. New imagery was needed to back up these case studies resulting in us visiting former sites to take professional photo shots. Over a period of months, a bank of case studies was created and embodied within the site to add more confidence in what Westville had to offer.
Video Production
Creation of a series of promotional videos for use on the website to promote the benefits of being employed by Westville.
Interior Design, Print, Signage & Livery
All interior and exterior signage was refreshed with the new brand identity., Stationary and sales literature was assessed and redesigned and all vehicles received new livery. Internal office and factory spaces were designed to be more thought-provoking, with messaging boards and large format case study examples.
Social & PR Support
Ongoing social media support was given as we assisted in writing and sourcing imagery for agreed campaigns. In addition, PR articles were written to help promote the company and its employees.
Bid/Tendering Support
Support was provided when tendering opportunities presented themselves in the form of designing tender submissions. This focussed on delivering detailed information in the most graphical, standout way to make an impressive initial impact.
Building an Ethical Presence
From the start, Westville was keen to promote the company's ethos for an environmentally friendly, sustainable future. After extensive research, Creativefive created a programme that was true to the company's mission, and ‘Planet Protect’ was born. Designs were rolled out and the concept was integrated into all client touch-points.
Goals
Refresh or completely rebrand the company.
Redesign and build a new, vibrant, mobile-friendly website focused primarily on what the company can offer to the commercial/ social housing sectors.
Review all signage, office and factory decor in order to integrate any new brand.
Update all stationery, literature etc.
Assistance in implementing social media campaigns.
To raise the profile of the company more effectively within the media.
Establishment of a sustainability programme that reflects the company's ethical ethos.
Results
A complete rebrand raises the company's professionalism, positioning Westville as a major player in this marketplace.
Mobile-friendly website now delivers what a commercial client focuses on when looking to contract an insulation company, resulting in many projects agreed upon and an ever-increasing order book.
Professional literature and documentation now instil confidence and inform with clarity into their target audiences.
Regular social media campaigns and news releases run to promote and inform, based on month by month activities that raise the company's profile.
Westville's environmentally friendly sustainability programme "Planet Protect' continues to raise interest and places the company at the forefront of the push for a more sustainable, greener future within the construction industry and beyond.
”I am writing to express our appreciation of the outstanding services provided by Adam and the team at Creativefive over the past eight years. As the Managing Director at Westville, I have had the pleasure of witnessing firsthand the unwavering commitment, creativity, and professionalism demonstrated by Creative Five in every project we've collaborated on.
Since our partnership began, Creativefive has consistently exceeded our expectations by delivering top-notch marketing solutions tailored to our specific needs. Whether it's crafting captivating branding strategies, designing stunning web and social media content, or producing eye-catching leaflets and banners, Creativefive has consistently demonstrated their expertise and dedication to excellence.
One of the key aspects that sets Creativefive apart is their ability to truly understand our brand identity and target audience, allowing them to create marketing materials that resonate deeply with both our clients and internal stakeholders. Their attention to detail, strategic approach, and innovative ideas have played a pivotal role in helping us achieve our marketing objectives and elevate our brand presence in the competitive market landscape.
Moreover, Adam and his team have always been a pleasure to work with, consistently maintaining open lines of communication, responding promptly to our queries and feedback, and demonstrating flexibility, accountability and a genuine passion for helping us succeed. Their professionalism, reliability, and collaborative spirit have made them an invaluable extension of the Westville family.
In summary, I cannot recommend Creativefive highly enough. Their exceptional creativity, unparalleled expertise, and unwavering commitment to client satisfaction make them the ideal partner for any organisation looking to take their marketing efforts to the next level. I look forward to continuing our successful partnership for many years to come.”
Managing Director - Westville Group
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