Modernising the Mitchells brand with a focus on business advice and growth
Sneak-peek at the services we provided
Brand
Following meetings with Mitchells, it was apparent they clearly knew how they wanted the company to be portrayed. They wanted to become the go-to firm for businesses by offering services outside what you would typically expect from an accountancy practice. The tone and feel needed to be modern, emphasising adding real value to a business throughout its whole cycle from inception to exit.
A series of branding boards were created to show various branding concepts and how these could integrate across all touchpoints. Emphasis was placed on a vibrant colour palette, instantly positioning Mitchells outside of the typical blues and greys of the accountancy world. This change immediately transformed the perception of the business, making it more modern and approachable. Following a survey, new dress attire was recommended to reflect a more friendly, approachable tone, so an open-neck approach was adopted instead of the traditional suit and tie attire.
Online
A completely new website was created incorporating the new brand. All content was reviewed and re-written to emphasise clear messages of being proactive, easily accessible, skilled, experienced and knowledgeable. In addition, a new strapline was created, ‘Your growth is our business,’ firmly emphasising that Mitchells are there to help your business grow. To help drive traffic to the site, dedicated categories were created to reiterate specialist areas of expertise, and new imagery and case studies provided confidence in their service offering.
Interior Design, Print and Signage
Complete redesign and production of all interior and exterior signage, cleverly making a play on the Mitchells 'M'. This was very effective on selected doors and entry points as it created conversational interest, particularly when new clients visited, acting as a great icebreaker.
New desk wraps were created incorporating the new branding internally and on reception. In addition, a boardroom refresh and a coffee hub all enhanced the client experience.
Social
A series of targeted social media campaigns and news articles were run advertising the new look Mitchells and what they offered to businesses.
Goals
Creation of a brand that better represents the values and tone of the company.
Fully functional, vibrant, mobile-friendly website focused on offering business advice, innovative technology and proactive solutions.
Complete review of all signage and office decor in order to integrate any new brand.
Update of all stationery, literature etc.
Assistance in implementing social media more effectively when needed.
Results
A new vibrant rebrand was implemented, positioning Mitchells as a leading modern Chesterfield practice focused on delivering proactive business and accountancy advice.
Mobile-friendly website delivered incorporating new branding, refreshed menu structure, and improved case studies.
Literature and documentation redesigned and produced to incorporate the new brand style and messaging.
A series of social media campaigns and news releases run to promote the changes, reinforcing what Mitchells can offer to the business world.
"As we approached our 150th year in business, we decided it was time to refresh our brand and digital presence to make us more appealing in what is now a very competitive world of accounting.
Having commissioned Creativefive to review and implement this, we were delighted with the results. What was a dated-looking identity is now a vibrant brand and we have had many comments on the improvements.
What impressed was that Creativefive was able to handle everything in-house, including research, design, website rebuild, signage and print. I really think this helped the process, as it kept everything consistent and integrated. The new website looks clean and modern with great functionality and the team at Creativefive is always very quick to action any ongoing changes we require.
All in all, great service."
Partner - Mitchells Chartered Accountants
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